Privacy Notice

This Privacy Notice explains how Tenacity Training Facility LLC ("Tenacity Training", "we", "us") handles personal data when you use our website, training programs, memberships and coaching services (the "Service"). We are the data controller for the personal data described in this notice, which means we determine how and why your data is processed.

We collect the following categories of personal data:

• Account data — name, email address and login credentials, used to create and secure your account and provide the Service (legal basis: performance of our contract with you).
• Coaching and questionnaire data — training history, goals, dietary background, injuries and availability that you provide for custom training or nutrition programming, used to design and deliver your program (legal basis: contract performance).
• Training and usage data — workouts you log, weights and reps, session dates, and how you use the Service, used to track your progress, support coaching and improve the Service (legal basis: contract performance and our legitimate interests in improving the Service).
• Support messages — messages you send us in the app, used to respond to you and provide customer support (legal basis: legitimate interests).
• Technical data — device identifiers, IP address, browser type and basic telemetry, used for security, fraud prevention and keeping the Service running (legal basis: legitimate interests and legal obligation).

Payment card details are collected and processed by our third-party payment processor and are not stored by us.

We share personal data only with:

• service providers who help us run the Service (cloud hosting, database, analytics and support tooling), under appropriate data processing terms;
• our payment processor, for the sale of memberships, subscription management, payments, tax compliance and invoicing;
• professional advisers such as lawyers and accountants, where needed;
• authorities where we are required to do so by law.

We do not sell your personal data.

Some of our service providers process data outside your country, including outside the UK/EEA. Where data is transferred internationally, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.

We keep your personal data for as long as your account is active and as needed to provide the Service, meet legal obligations and resolve disputes. When data is no longer needed, we delete or anonymise it.

Depending on where you live, you may have the right to access, correct, delete, restrict or port your personal data, to object to processing, and to withdraw consent where processing is based on consent. You can exercise these rights by contacting us through the in-app messaging in the Client Hub. We respond to requests within one month. If you are in the UK/EEA, you also have the right to complain to your data protection supervisory authority.

We use appropriate technical and organisational measures to protect your data, including encryption in transit, access controls and row-level security on stored records. No system is perfectly secure, but we work to protect your information against unauthorised access, loss or misuse.

We use essential cookies and browser storage to keep you signed in and remember your preferences (such as your training level and equipment selection). If we add analytics or marketing cookies in the future, we will update this notice and, where required, ask for your consent. You can clear cookies and site data at any time through your browser settings.

We may update this notice from time to time and will post the current version on this page. Questions about this notice or your data can be sent to us through the in-app messaging in the Client Hub.